Service Governance Manifesto

A new European grammar to regenerate space through transparency, reliable data and shared responsibility 

Rule and Relationship 

In De Architectura, Vitruvius defined architecture as the balance between firmitas, utilitas and venustas — solidity, utility and beauty. But what happens when beauty shifts from aesthetic form to the transparency of processes? When solidity is no longer the wall, but the contract? When utility is measured not in performance, but in experience? 

The Service Governance Manifesto offers a new response to these questions, outlining a European model for real estate service management. A model that does not simply administer, but generates — value, trust and future. 

The seven principles of the new governance 

1. Governance as shared right and responsibility

Decisions must be accessible, choices transparent and operational control distributed. Innovation, adaptability and speed emerge from shared governance — where governing becomes an act of citizenship. 

2. Use value as an environmental and social lever

A place generates value when it is inhabited, activated and enriched by meaningful experiences. Use value translates into benefits for users, communities and the environment. 
It is not an outcome — it is a continuous process. 

3. Smart, clear and adaptive contracts

Contracts must evolve — from constraints to platforms. They should be machine-readable, human-understandable and adaptable to evolving needs while reflecting long-term objectives. Dynamic tools, not static frameworks. 

4. Data as the infrastructure of shared trust

Once we said, “Data is the new oil.” The Manifesto overturns that metaphor: data is not a resource to be extracted, but a foundation to be built upon. It must be secure, neutral and verifiable — but above all, accessible. Because without trust, there can be no system. 

5. An open, meritocratic and responsible ecosystem

Access must be open yet qualified. Transparency in standards and the verification of competencies form the foundation of an evolutionary ecosystem, where participation is measured by responsibility. 

6. Shared and reinvested value

The Manifesto embraces the logic of the circular economy: value is not consumed — it is reinvested. Innovation, sustainability and social impact are the destinations of the value generated. A system is healthy only when it does not deplete itself. 

7. Ethical, sustainable and scalable european leadership

Europe must lead with inspirational models, where ethics is not a framework but a daily practice. Models that are scalable, replicable and generative, capable of setting new global standards in service governance. 

Beyond management, toward generation 

The Service Governance Manifesto does not propose a mere technical framework, but a new way of understanding the role of service within space — no longer as an ancillary function, but as a generative force. 

And when governance becomes a common good, space itself regains its essence as place — 
a place to live, transform and inhabit with awareness.