The Casa d’Italia in Rio de Janeiro, an iconic building for the Italian-Brazilian community, is launching the “Spazio Affari for the Made in Italy”, a new co-working space dedicated to businesses. The initiative is the result of a collaboration between the Consulate General of Italy in Rio de Janeiro and eFM, with the aim of fostering relationships, opportunities and connections between Italy and Brazil.
An economic hub for the Italian-Brazilian community
The project forms part of the regeneration of the Casa d’Italia, which is once again becoming a vibrant hub of culture, heritage, innovation and entrepreneurship. It is a venue capable of hosting businesses, institutions and professionals, fostering new opportunities for dialogue, investment and collaboration between the two countries.
As highlighted by Consul Massimiliano Iacchini, the Spazio Affari represents “a true economic hub”: a definition that accurately captures the nature of the project, conceived not merely as a physical space, but as a network of relationships serving Italian businesses looking to the Brazilian market.
eFM’s vision: spaces as platforms for connection and value
For eFM, contributing to the creation of this space means giving concrete form to a vision that has long guided its approach to designing environments: places that are not merely functional, but platforms for connection, experience and shared value.
This approach is consistent with the Engaging Places and Experience as a Service philosophies that characterise the eFM method, applied in this case to a context of great symbolic and institutional significance. Transforming an historic property portfolio into a strategic asset for the internationalisation of businesses means putting the governance of spaces at the service of concrete business objectives: attracting investment, facilitating the coming together of regions and expertise and strengthening the role of ‘Made in Italy’ in international contexts.
The Spazio Affari thus becomes an example of how the regeneration of a building can generate value on multiple levels: culturally, by preserving the historical memory of the Italian-Brazilian community; economically, by creating new business opportunities; and relationally, by strengthening the ties between Italy and Brazil.
A space that connects people, regions and expertise
The co-working space set up within the Casa d’Italia is designed to connect people, regions and expertise, offering Italian businesses a physical and social hub in Rio de Janeiro. This model demonstrates how the design of spaces, when guided by a strategic vision, can become a tangible driver of business development and economic diplomacy.
eFM would like to thank the Consulate General of Italy in Rio de Janeiro for promoting a project that brings together historical memory, business culture and the future of relations between Italy and Brazil — a further step on the journey in which eFM is committed to creating spaces capable of generating shared value for people, businesses and regions.